now, now

idiom

1

—used to tell someone not to be worried or unhappy

Now, now, don't cry. Everything will be all right. You'll see!

2

—used in speech to express criticism or disapproval in a gentle way

Now, now. There's no need to use that kind of language.

Examples of now, now in a Sentence

Recent Examples on the Web

This is especially important to remember in this era of now, now, now and more, more, more. —Christina Pérez, Vogue, 2 Dec. 2023

Yet, regardless of the melody’s direction, Nelson picked at those nylon strings hard and decisively, making the flow of time feel less fluid, every note declaring the present — now, now, now, now, now. —Chris Richards, Washington Post, 2 May 2023